SEO Expert & Digital Growth Consultant

SEO – Follow The Rules

Generally Peoples says that it is the process of affecting the visibility of a website or a web page in a search engine. While we all know that the search engines are always tends to change their algorithms & other factors involving into them.  So after spending two years in this era, I found that it’s not about what we just putting the url’s in the directories or put elsewhere in the other platforms while it’s all about the follow the rules – 

Here is the starter guide of search engine optimization directly from the Google –

www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

This is the first officially published documents by google for the search engine optimizer.

Now as i told that spending two years in this area what i learned is like –

SEO have two parts mainly – On-Page &  Off-page

Now On-page involving with the factors upon the site like  – Meta-Tag (Title, Description, Keywords),  Alt-tag,  Heading tags, robots.txt, xml-sitemap & blaw blaw….:)

And                                                                                                                                                                                                                                                                     Off-Page involves – Directory submission, Article submission, Social bookmarking, Blog commenting, Link building (One way, Two way & Three way 😉 etc.

Now after the Panda & Penguin (Google Algorithm Update) I really understand that it’s not about what we just doing with closed of our eyes actually this is all about quality content & well-defined structure with follow the rules & guidelines….